Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing consultancy for organizations with products that target job seekers and/or employers.
With online gaming positioned to be the next billion dollar business, it’s no wonder tech companies around the world have taken a particular interest in designing software specific to this industry.
Online casinos have become a huge entertainment outlet even for people who wouldn’t typically consider themselves to be gamers.
More than one million people play online games daily.
For online casinos, this emphasizes the need for increasing meaningful engagement with their audience in order to compete for attention and gaming loyalty.
It’s also an opportunity for casinos to connect players with B2B partners for more effective data-driven marketing.
Optimove, a customer retention automation platform, is helping online casinos implement the most advanced CRM technologies.
The company's unique customer modeling, predictive micro-segmentation and campaign optimization have improved the data-driven marketing of dozens of online gaming, consumer financial and e-retail companies.
Based in Tel Aviv, Optimove is growing rapidly to meet the industry’s demands.
It has tripled revenues and doubled staff size since just last year.
One of Optimove’s most prominent and growing relationships is with 888 Casino, a world leader in online gaming entertainment and solution providers.
They have used Optimove’s retention automation software for more than two years in their Dragonfish B2B division to increase player spending and engagement.